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Autonomous business systems for owner-led companies

Grow Revenue WithAgentic systems.

SDEN deploys senior engineers into your stack to build the SDEN Engine: the data, signals, and agents that run the work. Then we hand you the keys.

Your first system live in 30 days, or your first month is free.

See how it works
Live signals
Email
CRM
Billing
Support
Calls
Docs
SDEN Engine
SDEN operators
Human judgmentSami DzogangWe set the logic for what matters and run it with you until it is yours.
Work done
Quote drafted from the callInvoice raised in billingOwner notified in chat
Waiting onYour approval
In your stack
Systems we have shipped inside
StripeCloudflareResendPostHogSupabasen8nWhatsAppGitHubGoogleZapier

and any tool with an API

Two ways SDEN helps

1Build the Engine.2Have us run it.

Some companies need the foundation first.Others need operators in the work right now.SDEN can do both.

Foundation first90-day build

Build the SDEN Engine

For scattered data, disconnected tools, and work that only happens because someone remembers to do it. In 90 days we build the foundation inside your own stack, then you own it.

Already builtMonthly, start now

Have SDEN run it

For companies that need the work moving today. Our engineers plug into the Engine you already have and operate it, against a named transfer date rather than an open retainer.

Not sure which fits?Book a 30-minute call

The same customer, recorded differently in every system.
The problem

Every tool you addedwas supposed to create leverage.It created more coordination.

Hiring another operator costs six figures a year before they are useful, and you still have no system underneath them. The Engine costs a fraction of that, and it does not resign.

The solution

Signals become finished work.

Real events from the tools you already run, cleaned, scored, and routed. A person approves what matters and ignores the noise. The Engine is the layer in the middle.

Live signals
Inbound email
CRM changes
Contract signed
Invoice raised
Support ticket
Call transcript
The SDEN Engine
Routing
CleanDedupe · Normalise
EnrichFill what is missing
ScoreFit · Urgency
Human in the loopApprove / ignore
RouteTo the system that acts
Routed work
Document drafted
Record updated
Invoice raised
Task assigned
Owner notified
Report published
The 90-day build

Your first system goes live in 30 days.

We build inside your own tools, ship one working system in the first month, then add to it until the whole Engine is yours.

  1. By day 30Your first system goes live.We clean the data it depends on, wire the first signals, and ship one workflow that runs on your real data. A real event produces real work in your team's hands in month one.
  2. Days 30 to 90A new system, roughly every two weeks.We add the workflows that fit how you actually operate, layer in the rest of the signals, and tune as real results come back.
  3. Day 90The handover.The whole Engine, documented, inside your own tools, on a transfer date that was in the contract from the start. Yours to run, or have us run it.
Month oneLive
SignalCall transcript ready
ScoreFit and urgency
ApproveOwner confirms
ResultQuote in your CRM

An SDEN engineer reviews every system before it touches production.

Every two weeksAdding
Inbound email
CRM change
Invoice raised
Call transcript
CRM + chat alert
Day 90Yours
The data foundationThe workflowsDashboards and docsAgents configured

Documented, inside your stack, yours

An SDEN engineer reviews every system before it touches production.

What is a system

One repeatable move: an event fires, the Engine acts, a person confirms.

No catalogue, no templates. We design around your operations and your live signals, then build the few that actually move your numbers. Three examples:

Quote from a call

A sales call ends, so the quote is drafted before anyone opens a document.

SignalCall transcript ready
EnrichMatch account and pricing
DraftQuote from your template
ApproveOwner confirms
RunSent and logged in the CRM

Signed to invoiced

A contract is signed, so billing starts without a handoff email.

SignalContract signed
EnrichTerms and schedule
RaiseInvoice in Stripe
ApproveFinance confirms
RunSent, tracked, chased

Inbox to action

A customer email arrives, so it is classified, drafted, and routed to an owner.

SignalEmail received
ClassifyIntent and urgency
DraftReply in your voice
ApproveOwner confirms
RunReplied and filed
How we engage

Three engineering tracks, one Engine.

Take one or take all three. Every track runs inside your own stack, and every one ends with your team owning what we built.

GTM engineeringAds engineeringForward deployed engineering
How they compound

Run one and it works. Run all three and they compound.

  • GTM engineering turns a live signal into a researched account and a sequence.
  • Ads engineering puts the same scored accounts in front of your paid ads.
  • Forward deployed engineering builds it inside your stack and hands it over on a named date.

Each system you own makes the next one cheaper to build, because the data and the signals it needs are already there.

From prioritized accounts

GTM engineering

Signal-triggered outbound, run for you inside your stack. We turn a live event into a researched account, a sequence, and a call queue.

1SignalA real event in your tools
2EnrichAccount and contact
3ScoreFit and intent
4RunSequence and calls
5AlertOwner notified
Book a 30-minute call
Website activityCRM changeInbound emailCall transcript
GTM engine
Account researchedSequence startedCall queue readyOwner in the loop

Outbound. Many signals in, we work the ones that matter.

Why SDEN

More tools, more hires, more agencies. None of them fix the system underneath.

Each of those adds a layer to manage. Every column below is honest about what it does. Only one leaves you owning the result.

SDEN
Hire in-house
Buy an AI tool
Another agency
Build it yourself
Built inside your own stack
Yes
yes, once they ramp
another login
runs outside it
yes, if you have the team
Fixes data, signals, and routing
Yes
by hand
one piece of it
campaigns, not plumbing
a 6 to 12 month project
Agents supervised in production
Yes
no system to supervise
you operate it
varies by team
you build the monitoring too
Leaves you a system you own
Yes
leaves when they do
rented
locked to them
yours, if it ships
Named transfer date in the contract
Yes
not applicable
not applicable
rarely
not applicable
Reduces headcount dependency
Yes
adds headcount
you still need operators
adds a vendor
adds a team
Proof

The clearest proof is that SDEN runs on it.

Our own operations run on the Engine: autonomous loops driving the cockpit, email agents on real inboxes, and a knowledge base the system maintains itself.

In our own operations

100%
of our own systems run without a human trigger
Every loop fires on an event or a schedule, never on someone remembering.
24/7
email agents answering on real inboxes
HR and training inboxes, live, with every reply logged.
93%
accuracy on our own agent evaluation set
Scored on every change, on the graded set we keep for our own agents.

The gains these systems are built for

Each figure below is the modelled outcome of a system we have built, taken from a case study we have published. They describe the engineering shape of real work, not a named client's audited result. We would rather show you a model we can explain than a number you cannot check.

Productivity2.4×more meetings booked per hourModelled
Time2,000 hrs/yrof manual administration removedModelled
Profitability48%more bookings outside opening hoursModelled
Anticipation34%fewer missed appointmentsModelled
Performance70%less time per valuationModelled
PrecisionZerofindings on first regulatory inspectionModelled

Our case studies other than our own are illustrative anonymised composites. They model the engineering shape of real work, not a named client's measured result, and each one says so on its own page. The counts in our own block are ours and are verifiable in our public repositories.

Questions

Frequently asked questions.

Rather talk it through? Leave your email and grab a time. We will answer all of it live.

What kind of projects does SDEN take on?

We work across the full AI journey: training your teams, auditing where agents are worth it, and designing, building, and running the AI agents, platforms, and apps that result, with the cloud and security underneath. Every engagement is scoped so your team can own and run what we build, rather than depend on us.

What does an engagement with SDEN look like?

In four phases: scoping and architecture, design and prototyping, development and hardening, then delivery and support. You validate the direction on something concrete at every step, and we stay committed after the production release.

Do you work on existing projects or only from scratch?

Both. We design products from a blank page, and we also take over, audit, and rebuild existing codebases, starting by laying down a sound architecture.

How do you guarantee code quality and security?

Systematic code review, automated tests, security built in from the design stage (encryption, access control, data isolation), and no technical debt left behind. Security isn't a step. It's an engineering discipline.

Who owns the code and the intellectual property?

You do. The code produced during an engagement is entirely yours: repositories, documentation, and operational access are transferred on delivery.

What proves your level of engineering?

Our own products. SDEN designs, builds, and operates its own SaaS products in production: Real Estate, Lead Manager, Beauty, and University Portal. The most direct demonstration of what we can build for our clients.

What is an agentic engineering partner, and how is SDEN different from an AI consultancy?

An agentic engineering partner designs, builds, and runs production AI agents (software that plans, uses tools, and completes multi-step work) plus the systems around them: evals, guardrails, monitoring, and fallbacks. SDEN owns the full stack (AI, software, security, cloud) under one senior team, takes agents through production, and hands you the code and the operational knowledge so your team runs them without us. A consultancy stops at advice; we ship and hand over.

Should we build AI agents in-house, hire an engineering partner, or buy off the shelf?

Buy when an off-the-shelf tool already solves it and its data handling fits your constraints. Build in-house when the agent's logic is core to your product and you have senior engineers who have shipped agents before. Hire a partner when the agent is load-bearing, the cost of failure is high, and you want your team to own it afterward. Every SDEN engagement starts with that build-versus-buy call, and we will tell you to buy when buying is right.

How do you keep a production AI agent from becoming a black box?

The code lives in your repositories from the first commit, the IP transfer is in the contract, and every build ships with documentation, runbooks, and monitoring written for the next engineer on your team. We operate the agent jointly with your team through a support window so the knowledge transfers, then we step back. No black box, no dependency dressed up as a retainer.

How do you stop an AI agent from hallucinating or running up costs?

By design first: agents work over grounded data (RAG) and explicit tool schemas, not free-form prompting. Then evals: every agent ships with a test harness that measures success before it goes live. Then runtime controls: guardrails on inputs and outputs, hard cost ceilings so a runaway loop cannot bankrupt the feature, and monitoring of quality, drift, and spend in production, not just uptime.

What does “forward deployed” actually mean?

Our engineers work inside your environment rather than beside it: your repositories, your CI, your data, your on-call rotation, from day one. There is no parallel codebase that gets thrown over a wall at the end. It also means the engineer who scoped the project is the one writing it, and the one you can ask a direct question.

Is that not just staff augmentation?

No, and the difference is what you are buying. Staff augmentation buys capacity against a backlog you own, billed by the hour, ending when you stop paying. Forward deployed engineering buys an outcome: we own the architecture while we are deployed, the scope is a production milestone rather than a backlog, and the engagement ends on a named transfer date. If a vendor calls itself forward deployed and cannot tell you that date, it is selling you staff augmentation.

What actually happens on the transfer date?

Your team takes ownership of a system it can run without us: the code in your repositories, the evals running in your CI, the runbooks, the monitoring, and the on-call playbook. We work alongside your named engineer through the support window before that date, so the handover is the end of a process rather than an event. IP transfer is in the contract, not a promise.

Who works on my project, and how big is the team?

SDEN is a small senior core. Every engineer on an engagement is senior, and typically two to four of them are full-time on it. When a project needs a discipline the core does not cover, we bring in a named specialist and tell you who and why before the work starts. There is no project manager between you and the engineers.

Get started

See what we would build inside your business.

The build costs a fraction of one senior hire, and you keep it.

For owner-led companies that already know where the work is leaking.