Sales & RevOps
RevOps / outbound automation
A sales team lost follow-ups to manual cadences and spent its time chasing instead of closing. SDEN deployed Lead Manager's orchestrated nurturing in three months, automating 60% of follow-ups.
- Client
- A B2B sales organization
- Sector
- RevOps / outbound automation
- Duration
- Approximately three months end-to-end
The premise
Follow-up is where pipelines quietly leak. A rep means to send the second touch and forgets; a sequence runs past a prospect who already replied; outreach happens on one channel when the prospect lives on another. Each missed or mistimed touch is a deal that cools, and the manual work of keeping cadences straight is time the rep is not selling.
Lead Manager orchestrates nurturing across channels and stops the moment a prospect replies. This case covers automating a B2B team's follow-up.
Manual follow-ups, lost in the cracks
Reps ran follow-up cadences by hand across email and LinkedIn, with SMS and WhatsApp bolted on inconsistently. Touches were missed, sequences ran past prospects who had already responded, and the administrative load of tracking who was due for what consumed time that should have gone to live conversations.
Because nothing was orchestrated, the team had no reliable way to know which sequences worked.
Orchestrated sequences that stop on reply
Lead Manager ran nurturing across email, LinkedIn, SMS, and WhatsApp from one orchestrated sequence engine that halts automatically on first reply, so reps stopped managing cadences by hand and prospects stopped getting messaged after they had answered.
Phase 1: Sequence design
Two weeks. Translated the team's best-performing manual cadences into orchestrated multichannel sequences, with stop-on-reply as the default across every channel.
Phase 2: Channel integration
Four weeks. Email, LinkedIn, SMS, and WhatsApp wired into the sequence engine, with the team's CRM kept in sync so reps saw every touch in context.
Phase 3: Tuning and handoff
Three weeks. Sequences tuned against reply and meeting rates; the team learned to author and adjust their own sequences before handoff.
Sixty percent of follow-ups, automated
Sixty percent of follow-ups now run without a rep touching them, and no sequence continues past a prospect who has replied. Reps spend the recovered time on live conversations instead of cadence bookkeeping.
Because the sequences are orchestrated and measured, the team can see which ones convert and iterate on them.
60%
of follow-ups fully automated
Stop on reply
sequences halt the moment a prospect responds
4 channels
email, LinkedIn, SMS, WhatsApp in one sequence
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